of™ creative activity

of™ get the green light from national charity

Wed, 04 Apr 2012 00:00:00 +0000

After pulling up to a three-way pitch and walking away victorious of™ won the privilege of working with the leading UK charity that brings to light the financial, environmental social and health costs of today’s motoring. The work that Carplus are doing really fired our imagination and we fully intend to capture the hearts and minds of today’s motorists with our work. It’s easy to see that car use is on the rise with an increase in population and longevity, so pro

More great choices by Miller Homes

Tue, 28 Feb 2012 00:00:00 +0000

We are currently working with them to help promote their Choices Centres around the UK. When you buy a Miller Home, they give you the flexibility to make those personal touches that will ensure your new house becomes your dream home. A visit to your nearest centre allows you to choose from a wide range of standard and upgrade options that allows Miller to make sure everything is ready for when you move in. As well as creating all point of sale for the centres to ensure visitors get the m

Branding is Childs play for of™

Mon, 06 Feb 2012 00:00:00 +0000

After a beauty parade and a multi-agency selection process, of™ were chosen to create the TV star’s brand identity and a range of associated brands. We didn’t have to look too hard at ourselves in the mirror to ask if we were up to the job due to plenty of experience in the booming and highly competitive beauty sector. Following a meeting with Amy, the agency’s designers set to work on defining a visual identity that summed up the star’s personality and was

Work hard play Yard...

Fri, 20 Jan 2012 00:00:00 +0000

The Yard is a contemporary pub with a traditional Yorkshire welcome. They cater for those enjoying a quick tipple in the cosy bar, people who want to dine in style on some cracking gastro delights in the restaurant, or partygoers in search of a great venue to have an even better time. So it’s safe to say, we jumped at the chance of this particular rebranding job – and had a barrel of laughs in the process. Reviewing the existing brand, we developed a new identity and tone of

Boutique London hotel gets the of™ treatment.

Wed, 21 Dec 2011 00:00:00 +0000

It turned out the hotel was looking to update their online presence and in fact had already unofficially chosen the successful agency. One hour later and Giuseppe was so impressed by what we told him about our experience and expertise, he gave us three days to prove to him what we could do for his hotel. The Leonard is a luxurious boutique hotel excellently located in Hyde Park. From the extraordinarily spacious Grand Suites to the individually decorated bedrooms, the hotel provides a wa

of™ create a loftier future for an iconic Leeds building

Wed, 23 Nov 2011 00:00:00 +0000

Standing at the junction of North Street and New York Road, the grade-two listed building enjoys a prominent and high-profile position in Leeds city centre’s Northern Quarter. The building has stood empty in recent years before being acquired by Rushbond Group which is now transforming it into 82 New York style loft style apartments, a retail unit and a gym. The Leeds based developer has set of™ the task of bringing the vision to life which meant looking deep

UK award winners first. Next… the world

Tue, 08 Nov 2011 00:00:00 +0000

Last Friday, October 28th, the UK’s premier developers, architects, interior designers and property estate agents gathered at The Lancaster London Hotel, London to find out who would be the winners of the hotly contested UK Property Awards, held in association with Bloomberg Television and Google. of™ creative won the 5 Star Award for Best Development Marketing for our work on Liverpool’s Mann Island for Countryside Properties and Neptune Developments. The big ques

It’s hip to have heart

Fri, 09 Sep 2011 00:00:00 +0000

Our first identity was created for Peel Holdings to brand a residential apartment building in the centre of the now-famous MediaCityUK, where the new BBC headquarters are to be based. After conceiving the name, ‘The Heart’ on the basis that this was to be not only a place where people lived and so needed a human element, but also a development that would supply the lifeblood to the BBC and the1500 creative agencies residing in MediaCityUK, we set about creating the ident.

Of™ bring a brilliant new beauty product into view

Thu, 30 Jun 2011 00:00:00 +0000

With markets in Europe, Middle Est, UAE and The Americas, our approach was to create a truly global look, feel and tone of voice. CILLASHES™ is being marketed in many of the best salons and outlets, where quality and expertise are placed at the top of the agenda, so working with just the right photographer was key to the success of this project. We found the perfect photographer in London-based Jan Masney. Jan’s combination of experience in fashion photography and advertising has

We're choc-full of excitement

Tue, 24 May 2011 00:00:00 +0000

It's not often winning a new piece of work can make you start licking your lips in anticipation. But that's exactly what we're all doing here at of, with the news we've just been appointed by luxury chocolate brand, Whitakers. This wonderful brand was established in 1889 by John and Rebecca Whitaker. And they have been responsible for passing down the highest standards in confectionary through four generations, enabling Whitakers Chocolates Ltd to become a leading supplier

New branding and website wrapped up for Mail Box Express

Fri, 13 May 2011 00:00:00 +0000

How do you make a courier company become less of a commodity and more of a personality in order to gain big strides against even bigger competition in what is also perceived a very bland industry? That was the task we set ourselves just after we won the work to carry out a whole rebrand for Leeds based courier company, Mail Box Express. After a great deal of research, thinking and grilling focus groups to pin down exactly what they wanted (and didn't want!) we rolled up our sleeves a

The Mann Island thrills continue…

Sun, 03 Apr 2011 00:00:00 +0000

Photo shoots are strange beasts. They’re often the culmination of a mere spark in the brain, a few hastily scribbled scamps or a rationale that tries to put a thousand words into glorious technicolour. But however the shoot comes about, it simply must, without question, always, always follow through on the promises made to a client. The architects were extremely careful to preserve certain views from many different angles around the area and we wanted to create marketing that would

of™ Mann enough for monumental branding task

Mon, 24 Jan 2011 00:00:00 +0000

It was a tough 3-way pitch to win all the communications work for the £135 million pound development. But win we did and we’re ecstatic to be working our socks off across all channels including print, online, PR and interactive applications. In case you’ve not been privy to the Mann Island party, the development consists of two angular edifices stunningly formed in black granite. It certainly stamps a bold mark on the world famous skyline amongst Liverpool’s Three

Diagonal brand development

Mon, 10 Jan 2011 00:00:00 +0000

It is a brand for wealthy individuals who desire a bespoke home and lifestyle. As a brand, Diagonal is quite different from most. Whatever you want from your life, this brand can help you achieve it. In fact, we chose the name because it not only reflects the 'enabling' character of the brand, but it also gave us the opportunity to subtly build upon its aspirational nature — which was the starting point for designing the corporate identity. The diagonal line represents the

Yumi eyes Europe with of™

Sat, 01 Jan 2011 00:00:00 +0000

You could probably fit what Sandra Viglino doesn’t know about derma pigmentology and permanent make-up on the back of an eyelash. So when she approached us to create a new brand that would shine in the beauty world, we were thrilled. YUMI™ LASHES is an advanced technique designed to boost and lift lashes without resorting to fake accessories - a powerful alternative to false lashes that enhances your own natural beauty and colouring. The deadlines were tight but we got t